BRAND IDENTITY / 2026
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THE IDEA
A little bold. A lot of warmth.
Pero is a coffee brand and café built around the pleasure of a good coffee break. From a cup at the counter to a packet of coffee taken home, its identity brings the same welcoming character to every moment. A vivid orange palette, soft cream tones, expressive lettering and a playful coffee-loving mascot give the brand a cheerful, unmistakable presence.
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